NestFresh Debuts "Humanely Hatched" Eggs: A Marketing Strategy to Bring In-Ovo Sexing to US Consumers
NestFresh, a pioneer in the US specialty egg market, has unveiled its carton packaging and marketing strategy for the nation's first commercially available in-ovo sexed eggs under the new branding Humanely Hatched™
In-Ovo Sexing Quarterly Roundup: Q2 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Hendrix's Nebraska Hatchery Processes First In-Ovo Sexed Chicks for Kipster
A new era for the US egg industry continues to hatch as Hendrix Genetics’ Nebraska facility processes its first flock of in-ovo sexed chicks using Respeggt’s groundbreaking technology. The flock is destined for Kipster, the second egg producer in the US to publicly utilize the technology.
UEP and American Farmers Demonstrate Leadership with New In-Ovo Sexing Certification
The United Egg Producers recently launched its in-ovo sexing certification standards, UEP Certified Hatch Check.
One Norwegian Hatchery’s Bold Gamble on In-Ovo Sexing Pays Off
Steinsland & Co, Norway's largest hatchery, made history in 2023 by becoming the first in the world to implement in-ovo sexing technology without any regulatory mandate, a bold move that is proving successful as they are about to hatch their one millionth in-ovo sexed female chick.
2025 In-Ovo Sexing Market Penetration and Forecast Report
The latest original research conducted by Innovate Animal Ag analyzes the market penetration of in-ovo sexing technology at the end of Q1 2025.
We Used AI to Analyze New York Times Comments on In-Ovo Sexing
The New York Times recently published an opinion piece on in-ovo sexing which garnered comments from over 170 people. In-depth AI analysis of these comments painted a very optimistic and nuanced picture of how consumers will react to this technology, despite the sensationalized depiction of the topic of chick culling in the article.
Brazil In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Brazil which reveals strong Brazilian market demand for eggs produced using in-ovo sexing technology.
Innovate Animal Ag’s CEO talks HPAI with the American Enterprise Institute
Earlier this month, Innovate Animal Ag’s CEO, Robert Yaman, spoke on a panel organized by the American Enterprise Institute entitled “Highly Infectious Avian Flu and the Price of Eggs: Are There Pathways to a Solution?”
In-Ovo Sexing Quarterly Roundup: Q1 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Perdue Adopts On-Farm Hatching, Marking Major US Industry Shift
Perdue Farms announced today it will implement NestBorn's on-farm hatching technology, becoming the first major US poultry producer to adopt this cutting-edge innovation.
In-Ovo Sexing Quarterly Roundup: Q4 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q4 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Announcing: The Hatchability Crisis
A puzzling trend has emerged in U.S. broiler production. After decades of improvement, hatchability has declined by 6 percentage points since 2012. This steady, significant decline represents a real threat to the industry's long-term efficiency and sustainability.
In-Ovo Sexing Quarterly Roundup: Q3 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q3 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Agri Advanced Technologies Announces they are Supplying Two In-Ovo Sexing Systems to US
AAT announced that they are bringing their in-ovo sexing system to two US hatcheries in the fall of 2024. This comes on the back of three US egg companies in the last six months announcing intentions to sell eggs from in-ovo sexed hens, suggesting that AAT’s machine will supply these companies with in-ovo sexed hens.
NestFresh Intends to be First in the US to Implement In-Ovo Sexing
NestFresh, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year.
In-Ovo Sexing has Now Hit 20% of the Market in the EU
We recently released our updated EU Market Penetration Report which shows that 20% of the EU hen flock has now been sexed using in-ovo sexing technology.
In-Ovo Sexing Quarterly Roundup: Q2 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
New Survey on US Consumer Views on Technology in Animal Agriculture
A new survey looks at American’s views on technology in animal agriculture. Innovate Animal Ag analyzed this data, and pulled out the key insights for business leaders and policy makers.
Second US Egg Producer Announces In-Ovo Sexing, Marking the Beginning of a New Trend in American Egg Production
With two US egg producers announcing the use of in-ovo sexing within such a short time, it’s likely that we’re seeing the beginnings of a new trend in American egg production.